Greg Shaw’s Resume

Software Entrepreneur, Product Manager, and Senior Audio Director. Specializes in Operations, Business Management and Digital Media Asset Creation. Experienced in negotiations, executive communications, alignment of multi-party positions, coordination with multi-discipline functional teams specializing in production. 20 years’ video games industry experience with focus on game production and publishing. Graduated MBA with an Entrepreneurial Concentration.

  • Built a software company from scratch to solve operational issues for breweries.
  • Managed partner/vendor relations for internal and externally developed products.
  • Performed Market research and Business Intelligence Analysis to identify problem set and market opportunities.
  • Managed product development, strategic vision and business operations of KegMetrics.
  • Performed Content Due Diligence for acquisition of $1B lifetime revenue IP.
  • Managed quality and operations for a portfolio of projects.
  • Managed executive expectations for quality, budget and risks.
  • Created, aligned, and improved processes and operations so that they are flexible yet true to original priorities.
  • Led and managed staff of creative and logical thinkers and ensured communication between multi-discipline functional teams.
  • Implemented all aspects of Audio Production and Audio Vision for multiple AAA big-budget titles on multiple platforms.



Founder, Product Manager

2015–Present           DashBrew LLC                                        Bellevue, WA

  • Boostrapped a business from no product to paying customers on a feature rich asset-tracking and inventory management SaaS product in 8 months with customer driven UAT.
  • Performed Business Analysis of problem space, competition, market conditions, and solutions.
  • Managed the technical product development, strategic vision and business operations for KegMetrics including the long-term Technology Roadmap.
  • Set SMART Goals–Evaluated and created projections for revenue targets.
  • Managed, Created and Drove All Business and Product Development Priorities end-to-end including triage based trade-offs.
  • Analyzed and lead product usability (User Experience) to optimize the product for the end user.
  • Identified new market opportunities for additional growth.
  • Manage Multiple Tasks across every major function in the business.

Product Manager, Senior Audio Director, Audio Director, Audio Lead

2002–2016                       Microsoft Corporation, Inc.                                Redmond, WA

  • Lead product strike team for developing patented technology.
  • Developed release strategy and shipped digitally distributed soundtracks.
  • Secured buy-in from multiple parties for digital soundtrack release, negotiated terms in a three party deal.
  • Negotiated, Secured and Managed internal and external resources required for product development.
  • Managed relationships with external studios and vendors as well as internal multi-discipline teams.
  • Designed audio content work flow and audio feature sets.
  • Created development tools for audio script implementation.
  • Integrated and worked with external middleware firms like FMOD, Wwise, Unity and UE.
  • Created, Proposed, and Delivered Audio and Project Priorities and Initiatives.
  • Scheduled, Planned, Created, Designed, and Implemented all aspects of audio for titles on the Xbox, Xbox 360, Xbox One, Windows, and mobile.
  • Developed Audio Vision and achieved alignment with internal and external development studios.
  • Launched several new IP as well as maintained existing IP.

Management Consulting

2013“Growing Craft Beer Brewery”,Wellesley, MA

  • Identified opportunities for organizational and foundational change to support $100M in annual revenue.
  • Conducted Primary and Secondary Research to define key behaviors and actions that would build partnerships with distributors.
  • Analyzed and identified trends of peers around brewery productivity.
  • Part of the Babson College Consulting Field Experience Course.

Audio\Video Manager, Sound Design Lead, Sound Designer

1998–2002                Crystal Dynamics, Inc.                          Menlo Park, CA

  • Managed staff and ensured communication with multiple development teams.
  • Designed Next Generation Sound Engine with programmers.
  • Scheduled, Planned, and Executed Audio and Video Post-Production.
  • Scheduled, Created, Designed and Implemented Sounds for games.

Sound Designer, AV Editor

1996–1998                Adrenaline Interactive                       Los Angeles, CA

  • Created, Mixed, and synchronized sound effects for PSX, Saturn, and PC games.
  • Edited and compressed all in game movies.


1994–1996                Opcode Systems, Inc.                           Palo Alto, CA

  • Software Duplication and Production.
  • Software QA



Babson College, F.W. Olin Graduate School of Business          Wellesley, MA

Master of Business Administration,                                                     August 2014
Concentration: Entrepreneurship

Cogswell Polytechnical College                                                       Sunnyvale, CA

Bachelor of Science, Music Engineering Technology,                           1992–1996
Concentration in Software Development
Senior Project: A Graphical Standard MIDI File Editor for Windows in C++



Community Leadership

International and Avid Public Speaker

  • Presented at Microsoft Game Audio Summit 2014, GDC 2013, 2010, 2007, MIGS 2012, Cogswell College 2012, University of Montana 2012
  • Toastmasters Alumni and Certified Communicator 2007

Board of Directors Member – Somerset Recreation Club 2016

Created and ran “Guitar Heroes for Whiskers” 2007- Raised several thousand dollars for Seattle Humane Society with a video game competition


Certifications/Tools and Process Experience

Patent Co-Creator for Xbox Audio Calibration Tool 2014
Experienced Windows Phone Developer – Shipped, Designed, Coded, Planned and Released “Audize” WinPhone 7 App,2011
Additional: Wwise certified 2015, Pro Tools certified 2012, IDEO Design Kit Certificate, JIRA Proficient, building a Membership Site in Ruby, git, GitHub proficient, Microsoft TFS proficient, Unreal and Unity as well as proprietary engine experience, Perforce, deep Agile / SCRUM experience, Excel ninja, wordpress expert, HTML CSS Javascript proficient, MS Access SQL DB design experience,



Notable Titles

  • Scalebound (Xbox One and Windows, not shipped yet)
  • ReCore (Xbox One and Windows)
  • Sunset Overdrive (Xbox One)*
  • Xbox Fitness (Xbox One Launch Title)
  • Powerstar Golf (Xbox One Launch Title)
  • Galactic Reign (Azure Powered – Windows 8 Desktop, Phone, Tablet)*
  • Gears of War: Judgment (Xbox 360)
  • Microsoft Flight (2012) (Windows)
  • Kinect Nat Geo TV Season 2 (Xbox 360)
  • Kinect Nat Geo TV Season 1 (Xbox 360)*
  • Gears of War 3 (Xbox 360)
  • Forza 3 (and DLC) (Xbox 360)*
  • Forza 2 (and DLC) (Xbox 360)
  • Forza (Xbox)
  • Rallisport Challenge 2 (Xbox)
  • Project Gotham Racing 2 (Xbox)
  • Legacy of Kain: Blood Omen 2 (PlayStation 2, Xbox, Windows)
  • Legacy of Kain: Soul Reaver 2 (PlayStation 2, Xbox, Windows)*
  • Mad Dash Racing (Xbox Launch Title)
  • 102 Dalmatians: Puppies to the Rescue (PlayStation)
  • Walt Disney World Quest: Magical Racing Tour (PlayStation)
  • Legacy of Kain: Soul Reaver (PlayStation)
  • Gex 3: Deep Cover Gecko (PlayStation)
  • Tiger Woods ’99 PGA Tour Golf (PlayStation)
  • Ten Pin Alley (PlayStation)Brunswick Circuit Pro Bowling (PlayStation)