Greg
Shaw

Product leader for platforms and AI-powered automation. I’ve built software for disconnected, high-security environments, led an organization through its AI transition, and run my own multi-agent AI stack on local models. Eleven years leading product, twenty in games before that, and still hands-on.

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Career, 1996 to today2026
Game audio
PlayStation titles
Microsoft and Xbox
Founder
DashBrew and KegMetrics
Product
8ninths
Starbucks
HTX Labs
AI builds
AI

Where I focus

Software for places where data can’t leave

Incubated EMPACT Edge, a platform for disconnected and contested environments designed for IL5 CUI security requirements. Launched a public web application on AWS GovCloud. Comfortable working within ATO, RMF and STIG hardening processes and requirements. Now rebuilding KegMetrics as local-first and offline-capable, with zero-config LAN sync.

Hands-on with inference, agents and context

I run Shaw AI, a self-hosted multi-agent platform. I moved its primary agent from a cloud LLM API to on-prem open-weight inference, evaluated 10+ models on tool-call reliability and latency, and cut per-turn context about 80% through context engineering. Its agents run unattended every day.

Leading teams into AI-native ways of working

Led a company-wide AI transition at HTX Labs and drove adoption of agentic engineering workflows, built on the thesis that shared context, not code, is the bottleneck. Product Kata and living roadmaps keep discovery continuous instead of a one-time phase.

Discovery that ends in proof of value

At Starbucks, led proofs of concept that addressed a multi-million-dollar annual operating challenge. At HTX, demonstrated product live with the people who use it, at I/ITSEC and on-base. As a founder, took KegMetrics from idea to paying customers in under 8 months.

Releases customers can trust

I run my own AI stack like production: canary-before-promote releases, version pinning, incident RCAs and runbooks. At HTX I prototyped a zero-touch update appliance for IT-restricted sites, which was used to develop the distribution functionality in the latest EMPACT release.

Independent builds

I build and operate my own AI systems, on my own hardware, to pressure-test strategy before scaling it to teams.

Shaw AI

Self-hosted multi-agent platform, 2026 to present

  • A local-first agentic AI platform across 6+ nodes (Apple Silicon inference, Linux canary, Raspberry Pi edge) on a Tailscale mesh, running two isolated agents with least-privilege access to a shared Obsidian knowledge vault.
  • Moved the primary agent from a cloud LLM API to on-prem open-weight inference: idle API spend from about $5 a day to $0, 10+ models evaluated on tool-call reliability and latency, Ollama tuned to about 52 tokens per second, and per-turn context cut about 80% (67K to 14K tokens).
  • Run like production: canary-before-promote releases, version pinning, incident RCAs and runbooks, and a verbatim-output rule for agent reports after catching an agent fabricating a completed check.

GregOS

Python, YAML, local vision models

An ingestion pipeline with inbox, processing, completed, and failed states that turns PDFs, images, handwritten notes, and phone uploads into structured Markdown and auto-generated slide decks. Covered by unit, integration, and smoke tests.

Meeting intelligence and morning brief

iOS Shortcuts, Python, TypeScript, local LLM

A privacy-first service that summarizes existing long transcripts with map-reduce on a local model, and an agent that compiles email, calendars, and notes into a daily executive brief. Both run unattended.

Stanley Face and Stacey Face

ESP32-S3, C++, Flask, Whisper, ElevenLabs

Multi-persona voice AI robots where adding a character is a config change, with voices from ElevenLabs.

40 Hz sync device

ATmega328P firmware, custom 2-layer PCB

Designed, fabricated, and validated a device that optically locks to a 40 Hz light panel and plays a phase-synced tone: about 41.6 Hz lock, 1 ms jitter, zero dropouts over 15 minutes.

Experience

From game audio on PlayStation and Xbox to leading product for secure cloud, edge and AI-enabled platforms.

HTX LabsJan 2024 to present

VP of Product, Experiences and Platform

Own strategy and the long-range roadmap for the EMPACT platform suite, reporting to the CTO and President, and lead the product, engineering, and content organization.

  • Incubated EMPACT Edge, a cloud-readiness platform for disconnected and contested environments designed for IL5 CUI security requirements, and turned early customer interest into an official, funded program.
  • Led a company-wide AI transition, redesigning product and operational workflows around AI tooling and building real enthusiasm for AI-enabled ways of working.
  • Drove adoption of agentic AI engineering workflows, introducing metrics and Product Kata and Living Roadmap practices around the thesis that shared context, not code, is the bottleneck. Focused the org on building the things that build the things.
  • Led a complete rebuild and relaunch of EMPACT III, the company's flagship immersive training platform.
  • Designed and built an EMPACT Sync Box prototype (Raspberry Pi, Python, ADB, nginx, Tailscale), a zero-touch headset update appliance that was used to develop the distribution functionality in the latest EMPACT release.
More from HTX Labs
  • Merged Content Development and Platform Development into one department and redesigned the operating model.
  • Delivered live product demonstrations at I/ITSEC and on-base for government and industry stakeholders, enlisted personnel, and instructors.
  • Enabled career growth for staff and developed talent across all levels.
Starbucks Coffee Company2021 to 2024

Senior Technical Product Manager, Immersive and Emerging Technology

  • Acting Lead of the Emerging Tech team, owning budget and strategic priorities, communicating with C-suite executives, and mentoring interns.
  • Led multiple immersive proofs of concept that addressed a multi-million-dollar annual operating challenge through immersive and on-demand solutions.
  • Produced, designed, and deployed a 3D toolset that improved collaboration across multiple operating business groups.
  • Brought in outside research partners for a deep dive on the Metaverse and Web3.
8ninths and Valence Group2017 to 2021

Senior Technical Product Manager, Emerging Technology and AR/VR

  • Senior Leadership Team member reporting to the COO, setting vision and direction for all TPMs, and owner of the Emerging Accounts profit center.
  • Launched a public web application on AWS GovCloud for a leading US rideshare satellite launch company.
  • Applied machine learning to drone imagery for smart agriculture.
  • Rolled out an IoT solution combining machine learning and cloud services to detect environmental conditions.
More from 8ninths and Valence
  • Built a mobile AR solution for United Launch Alliance with a cross-functional team, in direct contact with the CEO.
  • Delivered Azure software for a health services company serving disadvantaged communities seeking vaccine services.
  • Delivered holographic 3D financial visualization in AR and VR for a Fortune 500 company, and enterprise VR training for a Fortune 100 pet food company.
DashBrew LLC2015 to present, Bellevue, WA

Founder and Chief Product Strategist

  • Built KegMetrics, a QR-code inventory SaaS that reached paying customers and 40,000+ tracked assets in under 8 months.
  • Now leading KegMetrics 2, a local-first, offline-capable rebuild (on-device SQLite, event-sourced asset lifecycle, zero-config LAN sync) with a hybrid license plus SaaS model, sized across 7 returnable-asset verticals and about 13,500 serviceable customers.
  • Found the opportunity in the data: 46% of craft breweries reported keg management problems, in an industry growing 17% a year with keg losses around 4%. Curious what I didn't foresee? Let's talk.
  • Expanded into new verticals, landing our highest-volume customer, with customer reviews singling out the support and UX.
Microsoft2002 to 2016, Redmond, WA

Senior Audio Director and Project Manager

  • Led the product strike team behind patented Audio Calibration technology.
  • Directed, sound designed, mixed, and implemented audio across Xbox, Windows, and mobile, including Gears of War 3, Forza 1 to 3, Sunset Overdrive, and Microsoft Flight, plus E3 videos and marketing assets.
  • Worked directly with National Geographic documentary filmmakers on Kinect Nat Geo TV, Seasons 1 and 2.
  • Managed multi-million-dollar audio budgets and turned scrappy proofs of concept into shipped features.
More from Microsoft
  • Built partnerships with external studios and vendors alongside internal multidisciplinary teams.
  • Architected content production workflows and defined advanced audio feature sets.
  • Created audio tools that streamlined script implementation and production.
  • Integrated with FMOD, Wwise, Unity, and Unreal.
  • Ran content due diligence for the acquisition of an IP with $1B in lifetime revenue.
Game development1996 to 2002

Early career

  • Audio on PlayStation titles including Legacy of Kain: Soul Reaver and Gex 3: Deep Cover Gecko.

Credits

Notable shipped titles and products.

Games and entertainment

  1. Sunset OverdriveXbox One
  2. Xbox FitnessXbox One launch title
  3. Powerstar GolfXbox One launch title
  4. Gears of War: JudgmentXbox 360
  5. Gears of War 3Xbox 360
  6. Kinect Nat Geo TVSeasons 1 and 2, Xbox 360
  7. Microsoft FlightWindows, 2012
  8. Forza 1, 2 and 3Xbox, Xbox 360
  9. Rallisport Challenge 2Xbox
  10. Legacy of Kain: Soul ReaverPlayStation
  11. Gex 3: Deep Cover GeckoPlayStation

Products and platforms

  1. EMPACT IIIHTX Labs
  2. KegMetricsDashBrew
  3. Kindness AR
  4. Book My Launch and Mission Control
  5. ULA Anywhere
  6. Audio CalibrationPatented, Microsoft

Toolkit

AI and machine learning
AI product strategy and org-wide adoption, agentic workflows, multi-agent systems, local LLM inference with Ollama, model evaluation, RAG and context engineering, AI cost optimization, applied machine learning
Product practice
Product Kata and living roadmaps, metrics and data-driven decisions, proofs of concept, live customer demos, cost, quality and risk tradeoffs
Platforms, cloud and deployment
Azure, AWS GovCloud, edge and disconnected deployment, Docker, Linux and systemd, nginx, Tailscale, manifest-driven software delivery
Security and compliance
ATO, IATT, RMF, IL4 and IL5, DISA STIG hardening
Data and pipelines
Ingestion pipelines, event-sourced data models, procedure-as-data, CAD-to-real-time asset pipelines
Languages and tools
Python, TypeScript and Node.js, Bash, embedded C++, Git, Unity, Unreal Engine, FMOD, Wwise
Leadership
Cross-functional product orgs, C-suite and board work, partner and vendor negotiation, market and business analysis

Education

MBA, EntrepreneurshipBabson College, F.W. Olin Graduate School of Business, Wellesley, MA

BS, Software Development and Music Engineering TechnologyCogswell Polytechnical College, San Jose, CA

Community

Board of DirectorsSomerset Recreation Club, 5 years

Say hello.

greg [at] greg-shaw [dot] com
LinkedIn Bellevue, WA