Greg Shaw’s Resume

Summary

Seasoned Leader in Shipping Digital Products.  Having shipped products for IoT, web, mobile, console, various mixed reality devices and PC that entertain, educate, and increase productivity–I understand the unique blend of creative and analytical thinking required to build and lead successful, cross-functional teams.

Proven Entrepreneurial Thinker – Data Driven Decision Maker. Experienced building businesses and innovative products using emerging technologies for improving asset utilization rates and operations processes that saves time, produces more accurate data and increases profitability for customers.

20+ Years Software and Digital Innovation Experience. Developed and implemented strategy for projects across multiple platforms. Some of these platforms: Xbox, Playstation, iOS, Android, Web, Azure, AWS, and more.

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Experience

Senior Product Manager, Senior Technical Project Manager, Profit Center Manager Emerging Accounts

2017–Present, 8ninths and Valence Group, Inc

Shipped Innovation Projects for Fortune 500 Firms based in Augmented Reality, Virtual Reality and Machine Learning Based IoT devices.

 

  • Managed POC projects for a fortune 500 corporation to manage financial assets with holographic 3D graphs across teams in remote location using Augmented and Virtual Reality.
  • Delivered Enterprise Public facing Virtual Reality solutions for Fortune 100 pet food manufacturer to train and educate employees.
  • Lead small cross-functional team and developed Product Strategy to deliver public facing mobile Augmented Realty Solution for United Launch Alliance. Communicated project status directly to CEO.
  • Lead cross-functional team, established development strategy and delivered public facing Web Application for top tier United States ride sharing satellite deployment corporation utilizing multiple technologies hosted on AWS Gov Cloud.
  • Delivered software reporting Web Application on Azure to health services corporation that solved problems of disadvantaged communities for vaccines services.
  • Delivered AWS based machine learning solution to analyze orthomosaic drone captured imagery for Smart Ag customer.
  • Managed cross functional teams and enterprise client to deliver an IoT based solution that used Machine Learning, and Cloud Services to detect environmental conditions.
  • Managed Profit Center for Emerging Accounts

Founder, Product Manager

2015–Present, DashBrew LLC, Bellevue, WA

Built a software business from an idea to paying customers and 40,000 individually tracked assets with a QR-code based inventory management SaaS product in under 8 months.

 

  • Performed Business Analysis of problem space and market conditions to identify roughly 46% of craft breweries KNEW they had a problem managing their kegs. Given an industry growth rate of about 17% and industry-wide keg losses of ~4%–I knew tracking kegs and inventory would be a win. (ask me what I didn’t know though)
  • Managed the strategic vision, technical product development, project management, and business operations for KegMetrics including the long-term Technology Roadmap.
  • Over-delivered on user experience (UX) and Customer Relationship Management with testimonials like “The customer service and personalized attention makes me want to integrate this system into more than just kegs” and “Greg has been excellent at helping us with all issues, and are very pleased with his customer service.
  • Identified new verticals for additional growth that became the largest volume customer

Senior Audio Director, Project Manager

2002–2016, Microsoft Corporation, Inc., Redmond, WA

Shipped products and franchises for console, mobile, cloud, and PC.  Grew multiple groups and evangelized products and features both internal and externally. Experience includes launching franchises, sustaining established franchises and innovating in features and technology.

  • Lead product strike team for creating Audio Calibration patented technology.
  • Sound Design, Mix, Implement and Direct for a portfolio of projects, E3 videos, and other marketing collateral for titles on the Xbox, Xbox 360, Xbox One, Windows, and mobile
  • Direct SAG and non-union voice actors for multiple projects
  • Managed relationships with external studios and vendors as well as internal multi-discipline teams to collaborate effectively.
  • Designed content work flow and spec’d deep audio feature sets.
  • Developed development tools for audio script implementation.
  • Integrated with middleware like FMOD, Wwise, Unity and Unreal.
  • Created, Proposed, and Delivered Priorities and Initiatives for Business Processes
  • Set and maintained executive expectations for processes, budgets and schedules.
  • Developed Audio Vision and creative style and achieved alignment
  • Content Due Diligence for acquisition of $1B lifetime revenue IP.

    Management Consulting

    2013, “Growing Craft Beer Brewery”, Wellesley, MA

    • Identified opportunities for organizational and foundational change to support $100M in annual revenue.
    • Conducted Primary and Secondary Research to define key behaviors and actions that would build partnerships with distributors.
    • Analyzed and identified trends of peers around brewery productivity.
    • Part of the Babson College Consulting Field Experience Course.

    Audio\\Video Manager, Sound Design Lead, Sound Designer

    1998-2002, Crystal Dynamics, Inc., Menlo Park, CA

    Managed staff and ensured communication with multiple development teams while delivering against schedule and budget for video and audio.

    • Designed Next Generation Sound Engine in collaboration with programmers.
    • Designed, Mixed and Implemented Sounds for games like Soul Reaver and Gex.
    • Developed and edited video post-production for marketing materials

    Highlights

    Successfully managed and shipped innovative technical solutions for multiple enterprise clients utilizing cutting edge technologies including: Mixed Reality, Augmented Reality, Virtual Reality, ML, BPM,  Azure and AWS cloud services.

    Built a SaaS business from scratch to managing 40,000+ assets across many companies, internationally in under a year.

    Shipped award winning products and franchise launches including Forza, Sunset Overdrive, Gears of War, Galactic Reign.

    Directed, Created, and Designed all aspects of Audio Content and Vision for multiple AAA big-budget projects on multiple platforms.

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    Certifications

    • Patent Co-Creator for Xbox Audio Calibration Tool 2014
    • Experienced Windows Phone Developer Shipped, Designed, Coded, Planned and Released “Audize” WinPhone 7 App,2011
    • Emotional Intelligence Certificate
    • AWS Business Professional
    • IDEO Design Thinking Certificate
    • Wwise certified
    • Pro Tools certified
    • Toastmasters Certified Communicator

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    Education

    Master of Business Administration    Babson College, F.W. Olin Graduate School of Business, Wellesley, MA

    • Concentration: Entrepreneurship
    • Capstone:  Medical Adherence SaaS

    Bachelor of Science Cogswell Polytechnical College,San Jose, CA

    • Concentration: Software Development, Music Engineering Technology
    • Capstone: A GUI MIDI File Editor in C++

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    Community Leadership

    Board of Directors Member – Somerset Recreation Club 2016

    International and Avid Public Speaker

     

    • Presented at Microsoft Game Audio Summit 2014, GDC 2013, 2010, 2007, MIGS 2012, Cogswell College 2012, University of Montana 2012
    • Toastmasters Alumni and Certified Communicator 2007

    Created and ran “Guitar Heroes for Whiskers” 2007- Raised several thousand dollars for Seattle Humane Society with a video game competition

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    Notable Projects

    • Book My Launch & Mission Control
    • ULA Anywhere
    • KegMetrics
    • ReCore (Xbox One and Windows)
    • Sunset Overdrive (Xbox One)*
    • Xbox Fitness (Xbox One Launch Title)
    • Powerstar Golf (Xbox One Launch Title)
    • Galactic Reign (Azure Powered – Windows 8 Desktop, Phone, Tablet)*
    • Gears of War: Judgment (Xbox 360)
    • Microsoft Flight (2012) (Windows)
    • Kinect Nat Geo TV Season 2 (Xbox 360)
    • Kinect Nat Geo TV Season 1 (Xbox 360)*
    • Gears of War 3 (Xbox 360)
    • Forza 3 (and DLC) (Xbox 360)*
    • Forza 2 (and DLC) (Xbox 360)
    • Forza (Xbox)
    • Rallisport Challenge 2 (Xbox)
    • Project Gotham Racing 2 (Xbox)
    • Legacy of Kain: Blood Omen 2 (PlayStation 2, Xbox, Windows)
    • Legacy of Kain: Soul Reaver 2 (PlayStation 2, Xbox, Windows)*
    • Mad Dash Racing (Xbox Launch Title)
    • 102 Dalmatians: Puppies to the Rescue (PlayStation)
    • Walt Disney World Quest: Magical Racing Tour (PlayStation)
    • Legacy of Kain: Soul Reaver (PlayStation)
    • Gex 3: Deep Cover Gecko (PlayStation)
    • Tiger Woods ’99 PGA Tour Golf (PlayStation)
    • Ten Pin Alley (PlayStation)Brunswick Circuit Pro Bowling (PlayStation)